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Secrets Of Sauce | Branding
Project type
Branding, Packaging, Identity Design
Client
Hypothetical
SOS is a bold and playful burger joint that brings stacked, flavour-packed burgers and signature in-house sauces to the table. Inspired by the idea of a “message in a bottle,” the branding embodies mystery, excitement, and a flavour rescue mission.
The challenge was to create a brand that stands out in the saturated burger market while seamlessly integrating its dual identity—burgers (Secrets of Stacks) and sauces (Secrets of Sauces).






















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