Itiha is an eco-dyeing and conscious printing studio that bridges the gap between modern aesthetics and traditional hand-dyeing techniques. The objective was to craft a brand identity that reflects its Indian roots, instills trust, and upholds its sustainable values—all while remaining accessible and affordable.

With a target audience of socially aware consumers who prioritize ethical and informed choices, Itiha positions itself as a brand that offers eco-conscious alternatives without compromising on style or affordability.